Creating and promoting a positive image. Forming a favorable information field. Increasing user loyalty to the company. Neutralizing and displacing negativity in search results.
SERM (Search Engine Reputation Management) is carried out with the aim of eliminating and preventing the undesirable consequences that arise from negative mentions and reviews on the Internet. Information attacks by dishonest competitors and negative reviews from customers can harm your reputation and negatively impact your business as a whole. With SERM, you can:
Find out how reputation management works step by step.
Studying the prevailing opinion about the company/products through search engines and special services. Analyzing mentions and grouping them into positive, neutral, and negative categories. Developing a strategy to counteract negativity.
Working with materials that could harm the company's reputation. If possible, removing negative information and discrediting competitor attacks.
Developing a strategy to counteract negativity. Using various methods: publishing positive reviews, working with dissatisfied customers, displacing negative materials from search results by publishing fresh content.
Preparing materials that will help improve and maintain the company's image. Using reviews (for catalogs and special platforms), expert assessments and informational articles (for posting on external resources), fresh news, and more.
Selecting appropriate platforms (authoritative resources, niche portals, media sites) and publishing new materials. Using external environments and your own projects (as an option — filling in the “About Us,” “News,” “Reviews,” “Blog” sections).
Working on the distribution and promotion on the Internet and search results of publications aimed at forming a positive perception of the company.
I have been in Internet marketing for over a decade. I keep track of new technologies and trends, and I know the ins and outs of Internet promotion very well – dozens of satisfied clients can attest to that.
All stages of work are absolutely transparent. At any time, you can demand a report on the actions taken and the funds spent to see where and why your money is going.
When promoting a resource, I take into account the specifics of your industry and guarantee professional expertise. My goal is to provide maximum results and justify every penny spent.
I know exactly what I'm doing and why, and I'm 100% confident in my abilities. That's why I'm ready for any tests that will help you see my professionalism and the effectiveness of the work I've done.
Over the past 10 years, I have worked with dozens of clients. Each of them had completely different problems, but they were all solved with the same high quality and professionalism.
Svitlana Eliseeva,
Alexander Kirik is a true professional. In one and a half years of our cooperation, we brought the hochu.ua website to the TOP for the most important keywords in its category. Thanks to coordinated work and content promotion on corresponding days, we received up to 250,000 visits for low-frequency event requests (the usual website traffic was +/- 40,000). A year has passed since our collaboration, the website is still at the TOP, and search traffic is growing. I believe this is an excellent result.
Konstantin Pavlov,
I worked with Alexander Kirik on SEO for the portal Rabota.ua for several years. During this time, we always achieved the desired result, namely, stable growth of traffic and positions. I would like to note Alexander's professionalism and openness. He always answers questions in detail, keeps us informed of all activities, and provides many useful recommendations for the overall improvement of the site for users. In general, I recommend him.
Natalya Voskoboinikova,
Every single project that Alexander did for us brought profit. Among them was a site that paid off within a year and then only worked profitably. And a corporate website, from which clients began coming to us already a week after its launch. And contextual advertising, which consistently brought in $4 in profit for every dollar spent. And website design, which even the most demanding clients accepted the first time...
Yuriy Lazebnyy,
Kirik worked in conditions where monsters like Gismeteo and Sinoptik spared no money or resources to increase their link mass. In addition, new players with serious budgets, such as Meteo.ua, periodically entered the market. During our entire cooperation with Alexander, we never fell behind in search traffic, even though our resources were significantly lower than those of our competitors. Meteoprog also successfully changed its design and engine WITHOUT any loss in search traffic, which we also consider an excellent result.
Andrey Veremeeyev,
I have repeatedly cooperated with Alexander Kirik in various SERM projects. Kirik has proven his responsiveness and responsibility, and his projects have proven the efficiency and cost-effectiveness of the results achieved.
Address: Kyiv, 8 Hnata Khotkevycha St., office 205.
I would be very happy to meet you in person and answer all your questions.
