Creation of an effective channel for communication with the audience on user-friendly platforms. Promotion and advertising of the company, products, and services aimed at the RIGHT audience. Getting a high conversion at a reasonable price.
Targeted advertising on social media works for all industries and business forms (B2B, B2C). The method can be used to attract the attention of narrow groups of consumers, to express information about various events, products, and promotions, and as a motivation tool for performing an instant targeted action (call, registration, purchase).
Learn how targeted advertising is created and implemented step by step.
Collecting the necessary information on the target audience, focusing on the interests and geographical, behavioral, and socio-demographic data. Segmentation of different categories of users into separate groups.
Work on advertising and information messages for each selected target group. The task is to attract the attention of users and bring them to your resource while ensuring the highest possible conversion rate.
Setting up (entering parameters and criteria) and conducting an advertising campaign, taking into account the features and capabilities of the selected site (Facebook, Instagram). Using special tools to create and manage ads. Definition of the budget.
Installation of Facebook Pixel and Google Analytics to track visitor actions and objectively evaluate the effectiveness of targeted advertising. The goal is to monitor the effectiveness of each ad on a daily basis.
Advertising campaign launching and initial testing. Monitoring and collection of statistics. Scaling results. Control of rates and budget. Preparation of reports.
Evaluation of the quality of the settings and materials of the advertising campaign (ads). Making changes that will improve efficiency for each advertising product and each segment of the audience. Remove/change everything that does not give the expected return.
Evaluation of profitability and refinement of the advertising campaign. Improving ads and actions based on the identified advertising quality metrics. The goal is to get the maximum profit within the existing budget.
I have been in Internet marketing for over a decade. I keep track of new technologies and trends, and I know the ins and outs of Internet promotion very well – dozens of satisfied clients can attest to that.
All stages of work are absolutely transparent. At any time, you can demand a report on the actions taken and the funds spent to see where and why your money is going.
When promoting a resource, I take into account the specifics of your industry and guarantee professional expertise. My goal is to provide maximum results and justify every penny spent.
I know exactly what I'm doing and why, and I'm 100% confident in my abilities. That's why I'm ready for any tests that will help you see my professionalism and the effectiveness of the work I've done.
Over the past 10 years, I have worked with dozens of clients. Each of them had completely different problems, but they were all solved with the same high quality and professionalism.
Svitlana Eliseeva,
Alexander Kirik is a true professional. In one and a half years of our cooperation, we brought the hochu.ua website to the TOP for the most important keywords in its category. Thanks to coordinated work and content promotion on corresponding days, we received up to 250,000 visits for low-frequency event requests (the usual website traffic was +/- 40,000). A year has passed since our collaboration, the website is still at the TOP, and search traffic is growing. I believe this is an excellent result.
Konstantin Pavlov,
I worked with Alexander Kirik on SEO for the portal Rabota.ua for several years. During this time, we always achieved the desired result, namely, stable growth of traffic and positions. I would like to note Alexander's professionalism and openness. He always answers questions in detail, keeps us informed of all activities, and provides many useful recommendations for the overall improvement of the site for users. In general, I recommend him.
Natalya Voskoboinikova,
Every single project that Alexander did for us brought profit. Among them was a site that paid off within a year and then only worked profitably. And a corporate website, from which clients began coming to us already a week after its launch. And contextual advertising, which consistently brought in $4 in profit for every dollar spent. And website design, which even the most demanding clients accepted the first time...
Yuriy Lazebnyy,
Kirik worked in conditions where monsters like Gismeteo and Sinoptik spared no money or resources to increase their link mass. In addition, new players with serious budgets, such as Meteo.ua, periodically entered the market. During our entire cooperation with Alexander, we never fell behind in search traffic, even though our resources were significantly lower than those of our competitors. Meteoprog also successfully changed its design and engine WITHOUT any loss in search traffic, which we also consider an excellent result.
Andrey Veremeeyev,
I have repeatedly cooperated with Alexander Kirik in various SERM projects. Kirik has proven his responsiveness and responsibility, and his projects have proven the efficiency and cost-effectiveness of the results achieved.
Address: Kyiv, 8 Hnata Khotkevycha St., office 205.
I would be very happy to meet you in person and answer all your questions.
